Texas Companies Share Uses of Social Media in Brand Management at Interactive Austin 2009
April 16, 2009
April 16, 2009
Press Release
Austin, Texas – Growing participation from Houston, Dallas, San Antonio companies builds support for the second annual conference of Interactive Austin 2009 , “How Social Media Can Enhance Enterprise Profitability.” Recognized nationally as a growing social media center, Austin will be hosting companies from across the state as they gather to share their expertise in using social media for brand management.
Business District Magazine’s one-day conference is designed to bring the use of social web technologies down-to-earth. The event hosts compelling dialogues and case studies from prestigious speakers and panelists who are the thought leaders in the field of web marketing and social media.
Texas companies are being drawn to the event to hear globally-recognized business strategist and Web 2.0 architect, Dion Hinchcliffe open the conference with a keynote on “Reinventing Business with Web 2.0.” The theme of this year’s conference is to explore how social media expands business activities online, helping companies to survive and thrive during the current economic times.
BMC Software headquartered in Houston will be represented at the event by William Hurley (whurley) chief architect and chairman of the open management consortium, who will open the afternoon session with his keynote, “Future Technology Trends and their Impact on Business and Culture
Southwest Airlines’ Christi Day, emerging media specialist, will provide case studies on how the airline has learned to meet their consumers online through the use of social media. San Antonio Express-News columnist, Alan Weinkrantz, known for his expertise in using social media along with traditional public relations practices, will participate in the social media strategies panel at the event.
“With Texas so well represented at this year’s event”, states Jason Myers, editor of Business District Magazine, “we anticipate the Interactive Austin conference becoming of national interest next year. We welcome thought leadership from every city to meet with us in Austin annually to learn of global technologies that unite us all.”
Supporting Austin organizations include the Greater Austin Chamber of Commerce, the Austin Technology Council, the Austin Interactive Marketing Association, Bootstrap Austin, Leadership Austin and door64 encourage local businesses to attend the event to better understand how to grow their businesses online.
”FG SQUARED is committed in bringing the thought leadership together to maintain the sharing of knowledge at Interactive Austin,” states Steve Golab, president and CEO of FG SQUARED, the title sponsor and driver of the event, “The use of social media in brand management and web marketing can improve profitability for companies as they expand their business presence online.”
Program, speakers, sponsor packages, exhibit details and on-line registration – are available at www.InteractiveAustin2009.com.
See you there!
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